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Five years ago Ty McBride created @iamintentionallyblank in part as a response to the “embellishments and studs everywhere” shoe he was seeing in the market. “Mine have a more minimal, stripped-down, pared-back design,” he explains. That clean look is certainly on display in the current collection, which includes sleek square-toed mules and slim-fitting patent leather boots. Ty’s aesthetic also comes through in the brand’s name, which was, as you can guess, intentional. “It’s meant to speak to personal style,” Ty says. “As in, we leave the blank space for your own.”
“Our goal is to build a hand sanitizer that makes your skin happy,” says @andrealisbona, founder of @touchland. Launched in 2018, Touchland’s vegan Power Mists have quickly become a beauty industry favorite for their hydrating aloe vera–based formulas. “Hand sanitizer is something that every woman carries in her handbag, and no one ever thinks about it,” says Andrea. “We wanted to change that.”
“My design aesthetic comes from the way I dress,” says @lfmarkey founder Louise Markey. “I’m a pragmatic person. I always like to be comfortable—and I love pockets.” The Australia-born, London-based designer cut her teeth at Burberry before launching her line of utilitarian trousers, boilersuits and button-front dresses (complete with, yes, pockets). Though function comes first, Louise’s pieces also have a playful side. “Because of my Aussie background, I’ve always loved color,” she says. “It’s not something I shy away from.”
@pytbeauty co-founder Mary Schulman knows her “beauty without the bad stuff” brand is connecting with customers based on one simple metric: Her 14-year-old daughter steals the makeup from her all the time. Mary and PYT co-founder Amy Carr used their backgrounds in the beauty and healthy-snack industries to create a collection that performed just as well as those with synthetic ingredients. PYT launched in 2018 with a single eye-shadow palette—and now offers a full spectrum of 38 different products, including concealer, blush, brow pencils and more. 💄
“When you buy a reusable bottle, you should think of it like your life partner—treat it well and you’ll have it for the rest of your life,” says Tonia Soteros, who, along with Britt Kagan, founded @recontained_la, a zero-waste lifestyle store and refill station. Recontained offers its own shampoo, conditioner, face masks, lip balms, face oils and household cleaning products alongside a wide variety of other green brands—and even has a custom refill station at its shop on Abbot Kinney in Venice, California. (BYO container.) ♻️
In today’s Story, watch Tonia and Britt give a tour of their shop and check out the latest episode of @shop’s IGTV series “How to…” to learn about using less plastic. 🧴
“We launched our line in November 2013, after I stopped having kids,” says @milkandhoneyproducts founder (and mother of three) Alissa Bayer with a laugh. Alissa created the clean beauty collection as an extension of her successful Texas-based spa chain, Milk + Honey. “I’d been thinking about a line for years,” she says. “When I would go to spa trade shows, everything had parabens and sulfates.” So Alissa asked her own aestheticians and massage therapists about their dream formulas and connected with a local lab. @milkandhoneyproducts features natural hydration creams, mists, deodorants, exfoliants and a full essential-oil-driven bath products line. 🧖🏽♀️💆🏽♀️🛀🏿
Tap through the image above to shop from @milkandhoneyproducts and watch today’s Story for Alissa’s three secrets to taking the most relaxing, hydrating bath!
“I’m the last of seven kids—there’s a 20-year gap between me and my eldest sibling,” says @eve_denim founder Adelaide Bourbon. “So as a child, I had a massive accumulation of natural, organic vintage: hand-me-downs.” But even as an adult whose job in the fashion industry provided her with more discretionary income, Adelaide found herself drawn to the past. “Back in 2015 the new jeans just seemed to be stretchy and overprocessed,” she says. “With Eve, I wanted to bring back something that could stand the test of time—the denim that my sisters were raised on.”
“People are suddenly conscious of every element about their food,” says @heathceramics co-owner Catherine Bailey. “Why shouldn't that apply to tableware too?” In 2003, Cathy and her husband, Robin, bought the iconic Sausalito, California, home-goods company, originally founded by ceramicist Edith Heath in 1948, and set out to expand on the brand’s signature midcentury aesthetic. “We create products that are going to be here for a long time,” says Cathy. “It’s about making classics, not making trends.” 🍽
“People come to us for a story,” says Urte Tylaite, owner of @stillhousenyc, the design boutique nestled in New York’s East Village. “They want to learn where our pieces are made—and who made them.” The Lithuania-born graduate of the Pratt Institute not only showcases her own jewelry at the store (her delicate work has been worn by Gwyneth Paltrow, Gabrielle Union and Anne Hathaway) but also offers handmade home accents, including small-batch porcelain trays from Japan, artisanal stoneware from Brooklyn and crystalline-glazed vases from Kingston, New York.
“My Zodiac sign is Pisces, and my moon is in Sagittarius, and that will tell you everything about why I have studios in different areas,” says @wildbowerstudio founder Nicole Helen Brunner. The potter, who divides her time between Bushwick, Brooklyn, and the Catskills in upstate New York, is known for her minimalist handmade tableware, jewelry and sculptural objects. “Nature is a big contributor to everything I make,” she says. “When I’m in the Catskills, I'm looking at the bark on the trees and the algae. I want my pieces to feel like they were found in the woods.”
It was a line from Shakespeare and a bad breakup that inspired designer Parisa Wang to launch her eponymous handbag line, @parisawangny. “I love the quote about wearing your heart on your sleeve,” she explains. “The Addicted bracelet bag is my take on that.” Since launching three years ago, the brand has expanded to include totes, cross-bodies, backpacks and more—with style names (like Hooked and Enchanted) inspired by Parisa’s life experiences.