Dead of winter 🥶, just wishing for the sun ☀️😁. Did you know that UV radiation and sun damage is just as concerning in the winter as it is in the summer? UV rays can penetrate through clouds, bounce of the ground and still cause skin damage at all times of the year. I see so many patients everyday about skin care and facial rejuvenation, and a recurring theme is a lack of a proper skin care regimen. I am a big advocate for individualized regimens based on specific patient needs. But everyone needs to be Protecting their skin with sun screen, every day. 👍⭐️. A minimum SPF of 30-50 applied to exposed skin and the face is key 🔑. Sun screen is both protective of cancer, and protective of aging.